The Starbucks mission statement is more than words on a piece of paper – it’s the philosophy that guides how we do business every day.

The Starbucks mission statement

"Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow."

The following six guiding principles will help us measure the appropriateness of our decisions:

• Provide a great work environment and treat each other with respect and dignity.
• Embrace diversity as an essential component in the way we do business.
• Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. 
• Develop enthusiastically satisfied customers all of the time.
• Contribute positively to our communities and our environment.
• Recognise that profitability is essential to our future success.